Telecom Pricing Intelligence
and Market Dynamics

Powered by Navi's proprietary data platform — the telecom industry's most comprehensive database of real-time pricing and promotional data — and enhanced by first-party consumer behavior data from our research property, YourNavi.com, our Data & Market Intelligence solution delivers the most actionable competitive postpaid, prepaid, and broadband intelligence in the industry.

What We Deliver

Combining deep human expertise with AI-powered processing, we produce metrics and insights to give operators a more complete view of their market performance and relative competitive pricing and promotion positioning. First-party consumer preference data from our fully transparent comparison shopping marketplace, YourNavi.com, adds a dimension of intelligence that operators cannot get elsewhere. Extensive industry consulting experience is packaged with the data to deliver customizable, actionable analytics on both a recurring and ad hoc basis — not just metrics, but strategic interpretation and deep insights that fuel growth.

Postpaid Market & Competitive Intelligence

Navi collects postpaid pricing information daily from 12 carriers, OEMs, and retailers for 40+ purchasable devices and >90 eligible trade-in devices, producing a table of ~3M data pricing records.

Competitive Pricing and Promotional Data and Analytics

Our metrics help operators evaluate the true competitive value of pricing, promotions, and credits:

  • Understand how front-book pricing compares and changes over time—revealing competitive dynamics that headline pricing alone does not capture.

  • Evaluate competitive positioning at the plan level — across line counts, tiers, and customer segments — informing plan design and segment-specific pricing strategy.

  • Profile how phone subsidy value compares over time across providers for different plan types, and between new versus existing customers—a critical input for promotional strategy and competitive benchmarking.

key metrics
Mobile Service Bill Cost
Mobile Service Plan Pricing
Plan Credits, Gift Cards, Contract Buyouts
Navi Average Phone Subsidy Value
Phone Subsidy by Trade-In Device
Quarterly Phone Subsidy Value

Consumer Preference and Behavior Metrics

First-party consumer behavior data captured through YourNavi.com provides a dimension of intelligence that operators cannot get elsewhere:

  • Identify which carriers shoppers are actively evaluating and how consideration shifts over time across customer segments.

  • Understand how demand patterns differ across plan tiers, line counts, and feature priorities like hotspot usage and BYOD interest.

  • Track how promotional credits and incentives influence plan selection and carrier switching decisions.

key metrics / Phone Preferences
OEM and Device Purchase Mix
OEM and Device Trade-In Device Mix
Avg Trade-in Age by Winning OEM
Phone Trade-In Distribution
Phone to Purchase Distribution
Phone Shoppers Carrier Consideration
key metrics / plan Preferences
Plan Shoppers BYOD Interest
Plan Shoppers Carrier Consideration
Hotspot Interest
Plan-Related Credits
Service Plan Tier Shopping Interest

Market Trend Analysis and Forecasting

Our market dynamics and predictive metrics give carriers and financial clients early visibility into competitive performance and subscriber momentum:

  • Track overall shopping activity and in-market demand to benchmark market momentum over time and identify seasonal patterns.

  • Understand which carriers' customers are actively shopping and where competitive pressure is emerging.

  • Measure how new subscriber flows are distributed across the market and how effectively carriers retain customers under switching pressure.

  • Model churn and net adds before they appear in reported financials, providing a forward-looking view of carrier performance.

key metrics / Wireless Market Share Dynamics
Wireless Shopping Volume
Current Carrier Shopper Distribution
Share of Gross Adds (SOGA)
Carrier Retention Rate
key metrics / Forecasting & Predictive Modeling
Estimated Reported Gross Adds
Estimated Reported Churn
Estimated Reported Net Adds

Custom Reporting and Strategic Insights

We partner closely with clients to provide ad hoc intelligence tailored to specific business needs—combining rigorous data with hands-on analytical work to surface the competitive dynamics, pricing opportunities, and market shifts that matter most. Engagements include promotional optimization, marketing laboratories, and mergers and acquisition market analytics.

Prepaid Market & Competitive Intelligence

Navi collects prepaid pricing information daily from 12 carriers across 75+ purchasable devices, producing a structured dataset of nationally available plans, pricing, and promotional activity.

Competitive Pricing and Promotional Data and Analytics

Our prepaid pricing intelligence helps operators evaluate competitive value across plans, promotions, and devices:

  • Track plan pricing over time, including introductory rates, standard pricing, and multi-month discounts.

  • Understand pricing structures across tiers, line counts, and data allowances.

  • Monitor device subsidy levels and limited-time promotional activity to gauge competitive intensity.

  • Identify nationally available pricing and promotional changes in real time through daily tracking and alerts.

  • Captures prepaid promotional mechanics across the market, providing a clear benchmark for competitive pricing and offer strategy.

key metrics / Mobile Service Plan Pricing
Introductory Promotional Pricing
Standard Ongoing Pricing
Term-Based Pricing Structures, Including Monthly Versus Multi-Month Discounts
Line Count and Specialty Pricing, i.e., BYOD
Gift Cards and Specialty Credit Incentives
key metrics / Phone Subsidies and Promotions
Maximum Phone Subsidy Value
Average Phone Subsidy Value
Count of Devices on Active Promotion
key metrics / Plan and Feature Tracking
Hotspot Allowances
Included Perks and Feature Bundles
Pricing Eligibility Constraints

Custom Reporting and Strategic Insights

We work closely with clients to deliver targeted prepaid competitive analysis aligned to specific business objectives. Engagements include promotional benchmarking, pricing structure evaluation, offer optimization analysis, and competitive response planning. Each engagement combines structured pricing intelligence with hands-on analytical support to surface actionable market insights.

Broadband Market & Competitive Intelligence

Navi collects product and pricing information on broadband offerings from 30+ leading US ISPs every day, sampling addresses from across each provider's footprint at a hyper-granular level, producing a dataset of ~100K daily pricing records from across the industry.

Competitive Pricing and Promotional Data and Analytics

Our metrics help operators evaluate the true pricing across providers and geographies:

  • Understand how broadband price levels differ across geographies, and how they have evolved over time.

  • Reverse engineer competitive pricing strategies to understand how competitors approach pricing across their footprint, the types of promotional tactics and tools they deploy, and the timing of promotional campaigns.

  • Be aware of changes in pricing in real time in a highly dynamic market, enabling operators to make decisions about where to adjust pricing to meet or beat the market.

key metrics
Monthly Broadband Price
Bundled Broadband & Wireless Price
Broadband Credits & Promotions
Total Cost of Ownership (Net of Promotions and Credits)

New Market Entry + Mergers & Acquisition Data & Insights

Our metrics help operators and investors determine the best places to deploy capital more successfully with market-leading insights about competitive presence and pricing trends:

  • Identify overlooked markets for edge-outs and territory expansion where public data sources overstate true competitive presence.

  • Pinpoint markets where existing providers are charging premium rates that can be profitably undercut by a new entrant who can drive accelerated gains on the penetration curve.

  • Ground financial ROI models for new build or acquisition with hyper-granular market pricing to ensure successful capital deployment.

key metrics
Market Price Evolution
Provider Footprint Validation
Localized Market Share Estimation

Real-Time Data-Driven Decision Making

Navi provides enterprise-grade structured data delivered via integrated data feeds suitable for ingestion directly into predictive modelling use cases:

  • Enhance account-level churn propensity and market-level churn forecasting models by integrating Navi hyper-local real-time pricing information.

  • Enrich marketing target lists and purchase propensity models with Navi's broadband pricing and serviceability data.

  • Empower outbound sales teams with intelligence on a household's current competitive service subscriptions.

Custom Reporting and Strategic Insights

We partner closely with clients to provide ad hoc intelligence tailored to specific business needs—combining rigorous data with hands-on analytical work to surface the competitive dynamics, pricing opportunities, and market shifts that matter most. Engagements include mergers and acquisition market analytics, local market serviceability, market share and pricing, and ad-hoc web scraping for long-tail providers.

How We're Different

Normalized Data Across Carriers

Our data is standardized through AI-assisted normalization into a unified format, enabling true apples-to-apples comparison across providers — eliminating the inconsistencies that make raw carrier data unreliable for competitive analysis.

Continuous Updates

Pricing, promotional, and product data is collected and validated daily, ensuring our intelligence reflects current market conditions rather than point-in-time snapshots.

Grounded in Real Consumer Decision Behavior

Our intelligence is enhanced by first-party behavioral data from millions of real comparative shopping interactions per year — not surveys, panels, or lab environments.

Breadth of Tracking

We track plans, promotions, and pricing across carriers, plan tiers, line counts, customer segments, and geographies — covering the full complexity of the competitive landscape.

Historical Depth - Long Tail Longitudinal Data

Long-tail longitudinal data enables trend analysis, seasonal benchmarking, and performance tracking over time — context that point-in-time snapshots cannot provide.

Markets Covered

Our intelligence spans postpaid, prepaid, and broadband — providing cross-market visibility as the industry increasingly converges.

Deep Telecom Experience and Consulting Background

Bringing decades of hands-on telecom industry experience to every engagement, we identify patterns, opportunities, and risks that data alone cannot surface. We use AI-powered processing to validate our hypotheses and deepen our analysis. We don't just deliver data — we partner with clients to interpret it, applying strategic context that transforms metrics into unique and actionable intelligence.

Why It Matters

Pricing Strategy

Operators gain the intelligence needed to make more informed pricing decisions based on a complete view of competitive dynamics — not assumptions or incomplete data.

Offer Design

Granular visibility into promotional structures, subsidy values, and eligibility requirements enables operators to design offers that compete effectively and attract the right customers.

Competitive Benchmarking

Continuous, normalized data provides an always-current view of relative positioning across the market — from headline pricing to all-in cost to consumer preference.

Market Monitoring

Daily tracking and predictive modeling give operators and financial clients early signals on market shifts, competitive pressure, and subscriber momentum before they surface in reported results.

Powered by the Platform

Shared Intelligence

Same proprietary data platform powers all three of our core solutions

Shared Logic

Consistent pricing calculations and constraint modeling across all solutions

Shared Learning Loops

Continuous improvement from millions of consumer behavior signals in real-time across our network compounds intelligence over time